Understanding the Distinctive PurchaseBehaviour in Cuddalore Textile Stores

Abstract

This research investigates the unique purchasing patterns seen in Cuddalore, a well-known Tamilnadu town renowned for its thriving textile market and rich cultural legacy. This study looks at a number of variables, including consumer preferences, seasonal trends, and cultural influences, in an effort to identify the underlying causes of textile purchases in this area. Using both anecdotal and quantitative data collected from local customers and store owners, the analysis offers a thorough picture of the purchasing habits unique to Cuddalore. Findings show that purchase decisions are strongly influenced by both contemporary trends and traditional beliefs. The study also emphasizes the significance of festivals and other unique occasions in influencing consumer behaviour. as well as the significance of cost, quality, and marketing tactics in drawing in and keeping clients. With the goal of meeting the particular needs of the Cuddalore market, textile retailers and marketers will greatly benefit from this research's improved awareness of the local subtleties in customer behavior. Through this study, we intention to make a contribution to the broader area of purchaser behaviour research, supplying a particular examination of a specific, culturally wealthy market.